New World of Color

A new color-printing technology has just been developed which promises to brighten up life brilliantly. Called lithography, it's first used to print advertising posters.

The process is not suited for printing on a normal press, but can be used to print eye-catching posters. This opens up a whole new era in product promotion.

Instead of focusing strictly on the product, advertisers can now blend desire with fantasy, in convincing and compelling color. Life will never be quite the same.


	Lifestyle Color Ads These ads are for ordinary products, but appear to offer something else entirely



	Cigarette and Beer Ads Since the beginning, tobacco and beer ads have always led the way in eye-catching graphics


	Vitality Ads Who doesn't yearn for increased vitality and relief from ailments?



→ Advances in color lithography increase advertising appeal, with tobacco, beer and soap ads sharing the spotlight with beauty and home health products